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Everyman Theatre Seeking Assistant Director of Marketing, Digital Strategies

Everyman Theatre seeks a collaborative, driven individual to join a team of talented staff and artists as Assistant Director of Marketing for Digital Strategies.

PRIMARY RESPONSIBILITIES:

Be a champion for marketing and the Everyman brand, and ensure that customer need and driving income is at the center of all digital decision-making

Help achieve marketing goals and objectives with regard to brand visibility, customer experience, earned income, online presence, and interactive media

Champion innovation and digital best practice across the organization

Digital Marketing Curation

Develop and manage all aspects of the organization’s digital marketing efforts

Manage relationships with internal and external partners while looking for ways to add value and enhance these relationships

Partner across the organization to create social content that supports and communicates the story of Everyman Theatre, our Resident Company, and our organizational values.

Work closely with the rest of the Marketing/Communications (MarCom) team to ensure that Everyman’s digital efforts not only meet, but ultimately outperform, customer requirements

Digital Marketing Strategy + Analytics

Develop and implement strategies to drive online traffic to the Everyman website/social media platforms

Provide campaign performance management through regular monitoring, reporting, and analysis

Help manage third party digital/web agencies and work together to build an effective customer experience.

Implement paid search, PPC, and SEO strategies/campaigns. Track conversion rates and provide analysis and recommendations to leadership.

Evaluate new digital approaches and technologies ensuring Everyman stays abreast of industry trends

Customer Relationship Management

Lead manager of the CRM system (Patron Manager) for the organization. Work across departments to ensure programming and data builds in the system are consistent and designed for accurate data pulling.

Along with the Patron Services Manager, pull and vet lists for direct mail, email, and research needs across the organization

Work with MarCom teammates on email/CRM communications to guarantee the messaging through line is always present and data-driven

Serve as data point person with TRG consultant to ensure data accuracy is met and strategic marketing decisions are made using reliable data

Ensure accurate and efficient set-up and testing of events, ticketing, and web functionality in Patron Manager, including the creation and maintenance of all seating charts, price zones, inventory, and scaling for subscription, groups and single ticket sales

With the Associate Director of Marketing for Patron Services, oversee the reconciliation of ticket sales, revenue, and creation of the final sales reports

Work with MarCom teammates in setting up, monitoring, and reporting-out on subscription packages, discounts, promotions, special offers, and dynamic/premium pricing and analysis

DESIRED SKILLS AND EXPERIENCE:

A thorough understanding of the principles of digital marketing (CRM, SEO, paid media, analytics)

Experience working both independently and as part of a team on multi-disciplinary digital marketing, ensuring a collaborative environment and track record of removing bottlenecks and improving efficiency

Strong project management skills

A track record that demonstrates the ability to provide strong reporting and actionable insights

History of using technology and data insights to help brands connect with customers

Strong written and visual communication skills, especially content development skills, and experience writing meaningful, clever, accurate, and event-appropriate social media copy and developing digital content for email and website

Ability to organize, prioritize, and schedule the social content calendar and research and test messages and new features on various social media platforms

A history of tracking social engagement and reporting on analytics

Ability to stay on top of industry trends and the overall social media landscape

Self-motivated, results-driven, detail-oriented, and highly-organized

Experience working in a nonprofit, performing arts environment, ideally in the theatre industry

A creative mindset, the ability to voice an opinion and contribute to new ideas, and the ability to interpret situations and find solutions to overcome challenges

Enthusiasm for thoughtful experimentation within the digital realm

A strong desire to continue learning and contribute to the growth of the team and organization

A good sense of humor and nimble sensibility

DESIRED QUALIFICATIONS:

Direct experience with Patron Manager, Tessitura, or similar ticketing system as a regular or “super-user,” ideally with at least three years of direct experience in a CRM software.

Experience in social media content management and analytics with a track record of success in the social media space and a passion for the role that social media can play in overall marketing, content strategy, and revenue generation. The ideal candidate will have at least three years in content management and an exposure to analytics.

An existing knowledge of current social media trends, systems and targets

The ability to work independently to accomplish short-term tasks and long-term goals

Comfortable in a fast-paced environment with the ability to manage multiple projects simultaneously and to pivot from project to project as needed

Familiarity with website content management systems, ideally with WordPress

Knowledge of Microsoft Office and Google Suite Products, and experience with visual design tools, HTML, Emma, and social media management tools (e.g. Later, Sprout Social, or Hootsuite)

Salary Range
$50,000 - $60,000
Categories:
Marketing
Employer Name:
Everyman Theatre
Job Title:
Assistant Director of Marketing for Digital Strategies
Employer Contact Information:
[email protected]
Job Submission Requirements:
Please submit a cover letter and resume to [email protected] and include “Digital Marketing” in the subject.
Benefit Package
Everyman Theatre provides 100% medical coverage for medical, dental, vision, and life insurance including both full premium coverage and full deductible coverage. 401k plan with pre-tax contribution eligibility. Paid time off includes vacation, holiday, sick, and personal days. Everyman Theatre employees work onsite with flexibility for periodic remote and hybrid work . Everyman Theatre employees receive complimentary and discounted tickets to performances and discounts to all classes for employees and families.

Become a Member

As a member of GBCA, you will not only gain access to wonderful benefits, but you will also become an active participant in a broader cultural community. Your organization and employees will directly benefit from opportunities to collaborate, connect, learn, network and share with your colleagues in the cultural community. Join our growing constituency of over 300 individual artists and organizations representing the region's extraordinary range of arts, culture, history, heritage, humanities, and attractions.

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