Everyman Theatre seeks a collaborative, driven individual to join a team of talented staff and artists as Assistant Director of Marketing for Digital Strategies.
PRIMARY RESPONSIBILITIES:
Be a champion for marketing and the Everyman brand, and ensure that customer need and driving income is at the center of all digital decision-making
Help achieve marketing goals and objectives with regard to brand visibility, customer experience, earned income, online presence, and interactive media
Champion innovation and digital best practice across the organization
Digital Marketing Curation
Develop and manage all aspects of the organization’s digital marketing efforts
Manage relationships with internal and external partners while looking for ways to add value and enhance these relationships
Partner across the organization to create social content that supports and communicates the story of Everyman Theatre, our Resident Company, and our organizational values.
Work closely with the rest of the Marketing/Communications (MarCom) team to ensure that Everyman’s digital efforts not only meet, but ultimately outperform, customer requirements
Digital Marketing Strategy + Analytics
Develop and implement strategies to drive online traffic to the Everyman website/social media platforms
Provide campaign performance management through regular monitoring, reporting, and analysis
Help manage third party digital/web agencies and work together to build an effective customer experience.
Implement paid search, PPC, and SEO strategies/campaigns. Track conversion rates and provide analysis and recommendations to leadership.
Evaluate new digital approaches and technologies ensuring Everyman stays abreast of industry trends
Customer Relationship Management
Lead manager of the CRM system (Patron Manager) for the organization. Work across departments to ensure programming and data builds in the system are consistent and designed for accurate data pulling.
Along with the Patron Services Manager, pull and vet lists for direct mail, email, and research needs across the organization
Work with MarCom teammates on email/CRM communications to guarantee the messaging through line is always present and data-driven
Serve as data point person with TRG consultant to ensure data accuracy is met and strategic marketing decisions are made using reliable data
Ensure accurate and efficient set-up and testing of events, ticketing, and web functionality in Patron Manager, including the creation and maintenance of all seating charts, price zones, inventory, and scaling for subscription, groups and single ticket sales
With the Associate Director of Marketing for Patron Services, oversee the reconciliation of ticket sales, revenue, and creation of the final sales reports
Work with MarCom teammates in setting up, monitoring, and reporting-out on subscription packages, discounts, promotions, special offers, and dynamic/premium pricing and analysis
DESIRED SKILLS AND EXPERIENCE:
A thorough understanding of the principles of digital marketing (CRM, SEO, paid media, analytics)
Experience working both independently and as part of a team on multi-disciplinary digital marketing, ensuring a collaborative environment and track record of removing bottlenecks and improving efficiency
Strong project management skills
A track record that demonstrates the ability to provide strong reporting and actionable insights
History of using technology and data insights to help brands connect with customers
Strong written and visual communication skills, especially content development skills, and experience writing meaningful, clever, accurate, and event-appropriate social media copy and developing digital content for email and website
Ability to organize, prioritize, and schedule the social content calendar and research and test messages and new features on various social media platforms
A history of tracking social engagement and reporting on analytics
Ability to stay on top of industry trends and the overall social media landscape
Self-motivated, results-driven, detail-oriented, and highly-organized
Experience working in a nonprofit, performing arts environment, ideally in the theatre industry
A creative mindset, the ability to voice an opinion and contribute to new ideas, and the ability to interpret situations and find solutions to overcome challenges
Enthusiasm for thoughtful experimentation within the digital realm
A strong desire to continue learning and contribute to the growth of the team and organization
A good sense of humor and nimble sensibility
DESIRED QUALIFICATIONS:
Direct experience with Patron Manager, Tessitura, or similar ticketing system as a regular or “super-user,” ideally with at least three years of direct experience in a CRM software.
Experience in social media content management and analytics with a track record of success in the social media space and a passion for the role that social media can play in overall marketing, content strategy, and revenue generation. The ideal candidate will have at least three years in content management and an exposure to analytics.
An existing knowledge of current social media trends, systems and targets
The ability to work independently to accomplish short-term tasks and long-term goals
Comfortable in a fast-paced environment with the ability to manage multiple projects simultaneously and to pivot from project to project as needed
Familiarity with website content management systems, ideally with WordPress
Knowledge of Microsoft Office and Google Suite Products, and experience with visual design tools, HTML, Emma, and social media management tools (e.g. Later, Sprout Social, or Hootsuite)
