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Baltimore Rock Opera Society seeks Marketing Director


Communicates & sells the BROS vision, mission, and programs

The Baltimore Rock Opera Society’s Marketing Director is responsible for numerous aspects of
the external and forward-facing promotion of the group. This position provides direction and
resources for BROS communications and is the final authority on BROS brand identity and
language. The Marketing Director markets and promotes ALL BROS programs and
development campaigns to The Director finds and develops new audiences for BROS
programming by identifying audience groups likely to enjoy BROS’ productions, targets them
with a variety of content that accurately portrays how awesome BROS is, and maintains an
ongoing relationship with them through printed promotional materials, social media, advertising,
press releases, events, and other marketing strategies. The Marketing Director looks for ways to
create meaningful partnerships with communities of color and in order to break down racial
barriers in BROS audiences and create awareness of BROS in underserved parts of Baltimore
City and communities of color.

The BROS Marketing Director is the leader of communication and marketing for all of the
company’s outward-facing programs. From the broadest perspective, the Marketing Director will
coordinate with both the BROS Business Operations Director and Development Director in
order to set up an annual marketing calendar for the year. Informed by the Programming
Calendar and the annual budget, the Marketing Director will outline the various public-facing
campaigns they intend to implement for the purposes of selling tickets, merchandise, promoting
fundraising, donor development, promoting company culture, and generally meeting all of the
company’s budget and mission goals. This calendar will include plans for website updates,
social media, email marketing, press releases, video content, promotional events, and any other
strategies the Marketing Director intends to use to hit their goals.

As each campaign arrives the Marketing Director will work closely with designers, illustrators,
animators, and videographers to create dynamic and exciting promotional content for the
company’s many programs. They will have a budget for each campaign as well as an overall
budget for their work. They will work with both volunteer artists and professional artists to get
the art and assets they need for accomplishing cross-platform campaigns. They are expected to
bring copywriting and editing skills to the table but they will also have access to volunteer
copywriters/editors as needed. They will organize and launch each campaign while keeping in
close mind the goals for each event and program as communicated by the Development
Director, Business Operations Director, and Executive Director. They will work directly with the
BROS Marketing Captain (volunteer) who will help implement social media strategy,
partnerships, and content creation.

An example of the annual campaign schedule:
● Small Donor Appreciation Campaign
● Large Spring Rock Opera
● Pitch Party
● Free Festival Appearance
● Community Engagement Performance
● Large Fundraising Gala
● Small Fundraising Event
● Large Fall Performance
● End of Year Fundraising

In addition to managing these specific campaigns, the Marketing Director will also cultivate and
grow BROS year-round presence in the community via social media, email marketing and
in-person appearances at events.

The Marketing Director is flexible and brings a number of skills to the table to accomplish their
multi-faceted job. They should have a high level of professional expertise (2-4 years) in at
least two of the following areas and should have a working familiarity with all of these skills:
● Copy Writing
● Campaign Messaging
● PR Management
○ Writing Press Releases
○ Maintain a list of Media Contacts
● Advertising
● Managing

● Graphic Design
● Illustration
● Social Media Content Creation (Instagram, Facebook, Twitter, Tik Tok, Snapchat)
● Social Media Marketing
● Website Design, Maintenance and Upkeep
● Photo Editing
They should also be highly familiar with Google Drive and be able to operate with a high level of
organization with the many digital assets they will be responsible for.

Working at BROS
● Highly flexible weekly schedule consists of a few regular meetings (mostly remote) with
other team members and occasional in-person meetings at BROS Headquarters (3304
Greenmount Ave, Baltimore, MD 21218)
○ Many meetings, rehearsals and production tasks will take place in early evening
time slots (between 6pm and 9pm) since some BROS employees and many of
our volunteers work other daytime jobs.

● Solo work can be done remotely or at the office as preferred.
● Generous PTO policy.
● Much of the production work takes place on evenings and weekends. Availability during
productions for meetings and performances will be important.
● An environment highly supportive of creative expression and full of unique and wonderful

Salary Range
Employer Name:
Baltimore Rock Opera Society
Job Title:
Marketing Director
Employer Contact Information:
[email protected]
Job Submission Requirements:
Please send resumes to [email protected].
Benefit Package
● Solo work can be done remotely or at the office as preferred. ● Generous PTO policy.

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As a member of GBCA, you will not only gain access to wonderful benefits, but you will also become an active participant in a broader cultural community. Your organization and employees will directly benefit from opportunities to collaborate, connect, learn, network and share with your colleagues in the cultural community. Join our growing constituency of over 300 individual artists and organizations representing the region's extraordinary range of arts, culture, history, heritage, humanities, and attractions.

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