Annex Theater Seeking Marketing Director

Baltimore’s Annex Theater is seeking a part-time Marketing Director for its 2017-18 Season. We've previously engaged professionals on a show by show basis, but are looking for the right person to market the shows, season, company and manage outreach. Annex is planning to build on their existing 250-400 person production attendance and 45 person subscribership this season (approximately November 2017-July 2018). We've been producing experimental, intimate, gripping live theater and other programming for 10 years now, and we look to double our audience capacity in the next 3-4 years.

The Annex Theater's mission is to produce theater in the nexus where high quality, experimentation and community engagement meet. Past productions include original, premiere plays from Baltimore and beyond, as well as adaptations of works from other media, and imaginative performances of canon classic plays. We've presented bands, performance art, galleries, dance, opera, and more. Throughout this, Annex Theater creates with an eye toward subverting expectations and seeks to market itself in a way that's consistent with professional expectations while challenging preconceived notions of small theater marketing

The Marketing Director will work with the Artistic Director, Managing Director, and Subscriptions Manager to build a marketing calendar for the year then work with Directors and the Artistic Director to:

Work alongside the Artistic Director and individual shows Directors to create a marketing calendar for the entire season

Write and distribute a press release for each show as well as other major events incl. galas, happy hours, etc.

Maintain and develop a list of press contacts likely to cover Annex shows, events, etc.

Submit show calendars to outlets for inclusion in their events sections

Establish metrics for show attendance and ticket revenue

Create original content for Annex social media properties (especially Facebook and Instagram) as well as a social media content calendar

Coordinate promotional materials with the Annex production coordinator

Develop consistent voice for Annex social media posts, website, and email blasts

Manage paid social media ads to raise awareness and increase attendance

Coordinate with the Subscriptions Manager to raise awareness of the benefits

Field and direct press and social media questions to the appropriate collaborators

Maintain, organize and continue to develop the Annex website (Wordpress)

Disseminate periodic Mailchimp email blasts to subscribers (approximately 1-2 times/month depending on show schedule)

Format poster art for multiple media and submit for printing

Required skills:

Strong written and verbal communication skills

Exceptional organizational and collaboration skills

Experience with the Adobe Suite, especially Photoshop

Experience collaborating on documents and spreadsheets in Google Drive

Knowledge of best practices for social media post creation and advertising, especially on Facebook and Instagram

Experience creating and sending email blasts and knowledge of best practices

Ability to create webpages on either the Wordpress platform or as raw HTML

We are currently able to pay a $400/month stipend without benefits. We look forward to increasing this number as part of our 4 year business plan.

Please send resume and cover letter to Shy Mukerjee [email protected] by or before August 25th.

Baltimore Annex Theatre Inc. is an equal opportunity employer. We will not discriminate and will take affirmative action measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity or gender expression.