Social Media Specialist
A member of the Peabody Institute’s Marketing and Communications Office, the Social Media Specialist is responsible for managing the Institute’s social media strategy and channels and creating and producing high-quality content for the Institute’s social media, digital promotions, and livestreamed events. This position will drive the implementation of impactful online tactics and content to support Conservatory student recruitment, Preparatory enrollment, marketing for new courses and product lines, concert and event promotion, and Institute-wide branding and development, among other marketing and communications campaigns.
Located in the heart of Baltimore’s Mount Vernon Cultural District, the Peabody Institute was founded in 1857 as America’s first academy of music. Today, through its degree-granting Conservatory and its community-based Preparatory music and dance school, Peabody trains musicians and dancers of every age and at every level.
Note: This position is not eligible for visa sponsorship.
• Manage the Peabody Institute’s enterprise-wide social media strategy and channels, to include content creation and approval, budget and execution, and analytics for both paid and organic social across multiple discrete campaigns. Translate institutional objectives into effective social media engagement tactics. Work closely with colleagues to ensure integration across platforms and campaigns as mart of a multi-channel approach.
• Collaborate with staff, faculty, and students to identify and prioritize effective content creation and storytelling opportunities.
• Manage and monitor social media platforms in the event of crisis communications events, including inclement weather messaging. Use professional judgment to escalate hot-button comments, trends, or issues proactively when needed.
• Monitor online commentary and engagement. Provide reports and analysis on social media KPIs and continually seek to improve messaging, reach, and engagement. Stay current on digital communications trends and tools and make proactive recommendations for improvement and enhancement.
• Work independently to schedule, shoot, edit, and produce compelling social media-friendly video content, including faculty and student profiles, concert and event previews, short features for livestream intermissions, and special projects. Shoot live events, conduct interviews, and capture b-roll as needed. Manage content approval workflow.
• Work with communications colleagues to schedule and distribute video content to targeted audiences, creating different versions as needed. Write introductory copy, blog and social media posts, and captions to accompany media/videos.
• Manage the social stream and chat during livestream events. Create animations and infographics for digital platforms, including livestreams and the campuswide digital information screens. Support the Dean’s Office and other administrative leaders in the creation of, and regular updates to, executive presentations (PowerPoint).
• Work with colleagues in marketing and IT to evolve and maintain video storage and digital asset management solutions.
• Assist with capture and editing of video more archival in nature.
• Provide support and other marketing duties as assigned.
• B.A. in marketing, communications, journalism, multimedia content, or other relevant area of formal academic training.
• Motivated, creative, and self-directed, with at least 2 years of relevant experience and a proven blend of editorial/storytelling skills and technical know-how.
• Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula.
• Experience using social media platforms for marketing and paid digital advertising. Familiarity with Facebook Business Manager, Google Ads and Google Analytics.
• Proficiency in industry-standard Adobe video, audio, and photo editing software, as well as PowerPoint and Microsoft Office applications.
• Working knowledge of content management systems, WordPress in particular, and of HTML and content publishing tools.
• Strong written and verbal communications skills.
• Ability to work independently and to interact well with a diverse population of colleagues.
• Excellent organizational skills, attention to detail, and ability to manage deadlines and a high volume of projects in a fast-paced environment.
• Available to work occasional evenings and weekends as needed.
• Interest in/knowledge or appreciation of classical music, jazz, dance and the performing arts.
• Experience in arts and/or education setting.
Classified Title: Communications Specialist
Working Title: Social Media Specialist
Starting Salary Range: $43,530 - $50,000 annually
Employee group: Full Time
Schedule: 37.5 hours per week
Exempt Status: Exempt
Location: 07-MD:Peabody Institute
Department name: 10001007-Communications and Web Services
Personnel area: Peabody
The successful candidate(s) for this position will be subject to a pre-employment background check.
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office at [email protected]. For TTY users, call via Maryland Relay or dial 711.
The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly.
During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
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