Overview
Oversees all earned income activities: especially Box Office, Guest Experience, Bar &
Merchandise Sales.
The Baltimore Rock Opera Society’s Business Operations Director is the leader and responsible
party for meeting or exceeding the earned income targets laid out in the BROS annual budget.
They do this by taking charge of box office, ticket sales, merchandise, and bar sales in their
entirety. They also take charge of relationships with BROS venues to make sure our
performance venues are ready to meet our revenue goals: managing venue contracts, planning
seating, designing a face-melting guest experience. They direct and oversee the BROS
marketing department in meeting sales goals for all of the areas of earned income. They will
work with them closely to maintain existing audiences AND grow audiences through
partnerships, new marketing efforts, and other incentive programs for amazing ticket sales.
The Business Operations Director reports to and works alongside the Executive Director Aran
Keating, meeting for an update at least monthly. The Business Operations Director will have
input into the annual budgeting process and will have flexibility in the methods they choose to
meet their budget goals.
The BROS Business Operations Director will help the company reach the next phase in our
7,000-year mission to capture hearts and minds across the galaxy, reaching more fans in the
Baltimore region and beyond, growing our base of fans and therefore our revenues.
In-Depth
Year-Round Activities
The Business Operations Director is the leader of the BROS box office and lead administrator
for the BROS PatronManager implementation (a ticketing platform and CRM, built upon
Salesforce) and manager of communication with BROS Patrons and Ticket Holders. They
ensure that our general fan email list is up to date. They will qualify all guest orders as they
enter our system and take responsibility for our database’s accuracy, alongside the BROS
Development Director. They will create all events in Patron Manager as dictated by our annual
schedule, including Development Events.
The Business Operations Director leads the various smaller earned income streams that
consistently contribute to the BROS bottom line such as BROS Bandcamp page, BROS HQ
space or equipment rentals, merchandise store etc. Currently, these non-program-related
income streams add up to less than 10% of the annual budget. The Business Operations
Director has the freedom to grow or shrink these areas of the company’s revenue as they deem
effective to meeting annual goals.
The Business Operations Director will contribute their input towards an Annual Marketing Plan
that the Marketing Director will be responsible for executing. The Business Operations Director
will need to collaborate closely with the Development Department so that the Marketing Director
can ensure that both the earned and contributed campaigns are properly executed.
Covid-19 budgeting & scheduling irregularities have caused the average amount of earned
income to fluctuate in recent years. Applicants should expect to be responsible for earned
income greater than $110,000 in an average calendar year, although the earned income target
for 2023 is significantly lower. Full budget details are available on request.
Meeting Program Budgets
Baltimore Rock Opera Society has relationships with many venues throughout the Baltimore
region. The Production Director and Business Operations Director will collaborate on finding the
right space for each program and negotiating with venue representatives to secure a contract
for performance. The Business Operations Director will primarily concentrate on audience size,
ticket sales, and revenue operations when choosing the venue.
The venue will often dictate other decisions that affect income such as audience size, marketing
strategy, partnerships, and number of performances needed to meet each program’s targets.
The Business Operations Director will create a marketing plan with the BROS Marketing
Director and will collaborate on a calendar that includes a complete advertising strategy,
deadlines for creating all show assets, launching the show to the public, tickets on sale dates,
press release and media deadlines, marketing photography, and video. The focus of the
Marketing and Business Operations Director should be both on maintaining and energizing our
existing base of supporters AND growing our audiences through partnerships, outreach, and
breaking into new markets. A strategy for getting new audience members should be a part of
every program’s marketing strategy.
They will take the lead on box office operations utilizing the BROS PatronManager
implementation and will design the guest experiences. Informed by BROS long history of
producing financially successful rock operas, they will decide on ticket prices, supporter
packages and shape the front-of-house experience. With the help of the BROS Volunteer
Director and Front of House Captain, they will design the Front of House roles needed for an
amazing guest experience and staff those roles from the BROS staff and BROS volunteer base.
They will take the lead on creating a bar experience that ensures guests are excited to spend
their hard-earned dollars at the BROS bar on a great night out. The Business Operations
Director will leverage existing relationships with BROS alcohol vendors and other local
businesses that can help create an exciting bar experience that is highly profitable. The
Business Operations Director will have the freedom to decide on their staff costs (hiring
professional bartenders, or volunteers at pay rates of their choosing) and cost of goods as they
decide will be most effective in meeting these revenue goals. The BROS Finance Team will
assist with applying for temporary liquor licenses for events, as needed.
General, year-round (evergreen) BROS merchandise, as well as program-specific merchandise
decisions will be made by the BROS Business Operations Director and Marketing Director in
collaboration. The BROS Executive Director will approve all expenditures greater than $500 on
merchandise before it is ordered.
Qualifications
The job requires a smart and ambitious arts lover who is business-savvy and thinks critically
about what creates a healthy bottom line for events and performances.
● 2+ years of experience working in events or performance. Relevant experience can
include:
■ TV, Film & Video Production
■ Local or Regional Theater
■ Festival Production
■ Wedding or Party Planning
■ Venue Management
■ Talent Booking
■ Bar & Restaurant Management
● Demonstrated ability to manage program/event budgets
● Passionate about working in a community arts environment.
● Welcomes critical feedback and be able to apply lessons learned to the next challenge
Candidates should be prepared to show examples of their experience managing budgets and
events in either the for-profit or non-profit worlds.
Working at BROS
● Highly flexible weekly schedule consists of a few regular meetings (mostly remote) with
other team members and occasional in-person meetings at BROS Headquarters (3304
Greenmount Ave)
○ Some meetings will take place in early evening time slots (between 6pm and
9pm) since some BROS employees and many of our volunteers work other
daytime jobs.
● Solo work can be done remotely or at the office as the employee prefers.
● Generous PTO policy.
● Much of the production work takes place on evenings and weekends. Availability during
productions for meetings and performances will be important.
● An environment highly supportive of creative expression and full of unique and wonderful
artists.
● Supported by an experienced staff, Board of Directors and Volunteers with varied skills
gathered from across the nonprofit, arts and business world.
